Where do I start with my website?

Many clients come to me feeling lost—unsure where to begin with their website. That lost feeling is understandable.

For those starting from scratch, it often feels exhausting to consider all the moving parts—the copy, images, calls to action, color palettes, SEO content, and more. It’s enough to make some people want to throw in the wrench.

Fortunately, you don’t have to go it alone.

I’ve helped many clients who were starting from nothing and my initial advice has also been the same: consider your business goals first.

If you’re a plumber needing more bookings, the first step is to ensure that your website is your best salesperson; that it’s easy for homeowners to schedule a service call or reach out to inquire about your services.

Keep this in mind: your website is a tool. It doesn’t need to be flashy, it doesn’t need to win any design awards, it simply needs to fulfill your goals.

Customers see your website as a tool, too. They land on it with a purpose in mind. They need something. You can fulfill that need. You help someone and then you help someone else—this is how business works. Your website is the tool that makes that possible.

You may feel like you’re starting with nothing when it comes to your website, but by focusing on your end goals and how you help others, you already have a strong foundation.

If you’re looking to launch a powerful sales tool for your service business, I’m here to help guide you in the right direction. Reach out to ask me questions or to schedule a call to learn more about how I can help you get online.

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When your work is marketing

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What six years of retainer work taught me about small business websites